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“They have learned so much about the industry, our company, and our audience. 42Fish has definitely become a part of our team.”

- Jason Goldberg, America’s Floor Source

 
 
       
         




America’s Floor Source is a fast-growing flooring supplier focused on the
homebuilder industry.



Already established as a legitimate player
in the market, America’s Floor Source still
had several regional homebuilders who
were not on the client roster. Additionally,
America’s Floor Source was moving to a
new and larger location, and decided to
use this time to refine its visual brand
identity.



Make decision makers within homebuilding
companies receptive to the calls of America’s
Floor Source to discuss starting or growing a
working relationship.



42Fish has worked to ensure that all America’s Floor Source marketing
materials continue to exude a sense
of quality and professionalism.

Some of the tactics developed:








Print advertisements built around a list of practices that differentiate America’s Floor Source from its competitors
New website
Stationery package
Fleet identity
Media relations
Promotional items



Since working with 42Fish, America’s
Floor Source has grown an average of
nearly 40% per year.
       
 

© 2006 42Fish