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materials
positively reflected the
changes that our company was going
through. They helped us transition from
a residential builder to a serious player
in the arena of mixed-use
community development.”
- Mo Dioun, The Stonehenge Company
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The
Stonehenge Company, a central Ohio
builder and developer known for
high-end
homes and condominiums, is entering the
high-profile and
extremely competitive realm
of developing mixed-use communities,
primarily in joint ventures with
municipalities.
The
Stonehenge Company needed to start
presenting itself as an organization
capable
of developing and building a variety of different
things,
from single-family homes to multi-million
dollar town centers.
Cause
decision makers within
municipalities across the nation to
consider
The Stonehenge
Company
as a legitimate option for developing a
mixed-use
community in their city.
Some
of the actions were quite simple
(changing the web address and e-mail
addresses from StonehengeHomes.com
to
Stonehenge-Company.com), while other
changes involved a little
more time and effort.
Some
of the tactics developed include:
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