    
            
“I thought I had it all figured out in
my
head, but it wasn’t until I went through
the X Factor that
I could see it. I suddenly knew exactly what we needed to do to
make
it all happen.”
- Brad Wilson, Brick House |
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Brick
House is an accounting and
consulting firm that focuses on small-
to
mid-size creative companies such as
architect firms, advertising
agencies,
engineering firms, design shops,
landscape architects,
and more.
Brad
Wilson, the owner of Brick House,
wanted to build a successful
accounting
and consulting firm by leveraging his
professional experience
as the CFO of
a leading architect firm and as a lead
consultant
for a well known firm serving
architects and engineers.
Make
owners and decision makers of
privately held creative companies
more
receptive to sales calls from Brick House.
After
taking Brick House through the
X Factor process, 42Fish developed
a
cost-effective marketing plan that supports
the essence of “Brick
House is all about
finding the success hidden within the
accounting
of a company.”
Some of the tactics developed:
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