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we
knew that 42Fish understood the
feeling that this entire evening
needed to
emanate.”
- Cheryl Smoot, Columbus Symphony Orchestra |
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The
Columbus Symphony Orchestra is a
well-respected arts organization
that puts
on a wide variety of performances each
year throughout
Central Ohio.
For
the 2006 version of their annual
gala fundraiser, the Columbus
Symphony
Orchestra hosted an entire evening
complete with a gourmet
supper, concert
featuring award-winning soprano
Barbara Cook, and
post-concert dessert
and gathering.
Encourage
as many people as possible
to purchase tickets to the entire evening
of events, or at least
to attend the concert.
Encourage local corporations to become
sponsors of the Gala.
Along
with the Symphony’s development
and marketing teams, 42Fish
developed a
name and overall theme for the evening,
and then
created a series of custom
illustrations to use throughout a
variety
of marketing tactics. Some of the tactics developed:
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