    
            
“When I first started talking to
Brad and
Jed about this idea, I didn’t have much
of it figured out.
They’ve helped with
everything from naming the company,
to
selecting the tile for the floors, to
producing the ads.”
- Jason Goldberg, Décor Blvd
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Décor
Blvd is a high-end remodeling and redecorating company with a 14,000-
square-foot
selection showroom.
42Fish
was brought in at the very beginning
of the process, before the
company even
had a name.
To
generate leads and walk-in traffic of
homeowners looking to remodel
or
redecorate their existing homes.
42Fish
started with the X Factor to analyze
the market and determine
how a new
concept such as Décor Blvd could succeed.
Once
the competition was studied and concept refined, 42Fish began
developing tactics that delivered the brand promise of
“When
you go to Décor Blvd for remodeling
or redecorating, your
home will effortlessly
exude your personality, because the
designers
and craftsmen at Décor Blvd go
to extremes to make sure
they understand
you as well as they understand their
respective
trades.”
Some of the tactics completed: |
