“When I first started talking to
Jed about this idea, I didn’t have much
of it figured out.
They’ve helped with
everything from naming the company,
selecting the tile for the floors, to
producing the ads.”
- Jason Goldberg, Décor Blvd
Blvd is a high-end remodeling and redecorating company with a 14,000-
was brought in at the very beginning
of the process, before the
had a name.
generate leads and walk-in traffic of
homeowners looking to remodel
redecorate their existing homes.
started with the X Factor to analyze
the market and determine
how a new
concept such as Décor Blvd could succeed.
the competition was studied and concept refined, 42Fish began
developing tactics that delivered the brand promise of
you go to Décor Blvd for remodeling
or redecorating, your
home will effortlessly
exude your personality, because the
and craftsmen at Décor Blvd go
to extremes to make sure
you as well as they understand their
Some of the tactics completed: