42Fish + Advertising : Marketing : Design

“I started to cry as soon as I read the first page, and that was the goal. We wanted
to reach people on an emotional level.”

- Fran Baby, OhioHealth HomeReach

OhioHealth HomeReach Hospice has been
providing care to the terminally ill and their
families for 20 years.

OhioHealth HomeReach Hospice desired
a book to celebrate their 20th anniversary.

To create an emotional connection between
OhioHealth HomeReach Hospice and both
their current and potential supporters.

42Fish worked with HomeReach Hospice to
develop a book that successfully delivered a variety of information on different emotional
levels, including:

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An introduction to the mission of hospice care
A definition of the driving forces behind the services provided by HomeReach Hospice
A celebration of the patients and families served by HomeReach Hospice over the past 20 years
A brief history of HomeReach Hospice
A thank you to everyone who has helped make HomeReach Hospice a success

The book was very well received at the
annual gala, and has been used to
positively introduce OhioHealth
HomeReach Hospice to numerous
potential supporters. As of mid-June,
HomeReach Hospice was well ahead
of its fundraising goals for the year.