Make-A-Wish Foundation of Central Ohio is
an established charity that grants wishes to
children with terminally ill diseases.



Make-A-Wish of Central Ohio had historically
hosted a formal annual event that was
becoming stale, and was attracting neither
a large enough nor a young enough crowd.



Cause more people to attend the annual
dinner, and therefore raise more money
through both ticket sales and the auction
held at the event.



42Fish worked with the development team
at Make-A-Wish to rebrand the annual
dinner as Blue Night ’06, and give the
evening a more energetic feel that would
appeal to a wider range of audience
members.

Some of the tactics developed include: