“42Fish breathed new life into this
event. We were all ecstatic"
with their ideas, the designs, and
most importantly, the results.”
- Tim Woodard, Make-A-Wish Foundation
of Central Ohio
Foundation of Central Ohio is
an established charity that grants
children with terminally ill diseases.
of Central Ohio had historically
hosted a formal annual event
becoming stale, and was attracting neither
a large enough
nor a young enough crowd.
more people to attend the annual
dinner, and therefore raise
through both ticket sales and the auction
worked with the development team
at Make-A-Wish to rebrand the
dinner as Blue Night ’06, and give the
a more energetic feel that would
appeal to a wider range of
Some of the tactics developed include: