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been a little hit and
miss, and pretty amateurish in most
of our
marketing efforts. With the help
of 42Fish, we are now more focused
and able to present ourselves as the
professional organization we
actually are.”
- Peggy Fein, Columbus Montessori Education Center |
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As
a part of Columbus Montessori
Education Center, the McGlaughlin
School is an elementary and middle
school that follows the educational
philosophies of Dr. Maria Montessori.
Although
the early-childhood programs
at Columbus Montessori have a waiting
list full of children, McGlaughlin
School
has a difficult time meeting enrollment
goals and competing
against the more
established private schools for elementary
and
middle school students.
Increase
rollover of students from the
early-childhood programs through
to
McGlaughlin School.
Garner interest of parents looking for an
alternative to public schools and other
private school options
Starting
with the XFactor, 42Fish helped
Columbus Montessori define its brand
and develop
a strategy for increasing
enrollment in their elementary and middle
school programs
through a series of
marketing tactics that exude the brand
essence of “inspiring
a life-long love of
learning.”
Some of the tactics completed: |
