    
            
“I asked these guys to help me make our
prototype store and all of its marketing to
feel like an established,
national company,
not a one-off entrepreneurial start-up.
From the
logo and signage, to the
website and ads…they did it.”
- Mike Dagne, Moochie & Co. |
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Moochie & Co.
is a quickly growing retail
chain, offering a fun and fashionable
selection of pet accessories,
toys, treats,
and home décor
products.
When
Moochie & Co. first came to 42Fish,
they were 8 months away
from opening
their first store, and they needed a stylish
yet approachable
brand identity and
marketing plan to make this new, locally
owned
company look and feel like an
established brand.
Pull
people into the retail stores, and get
them to come back.
42Fish
developed several marketing
tactics in was heavily involved in the
design of the stores to ensure
that
every aspect of the Moochie experience
exudes the Brand Essence
of “Moochie & co.
is all about
happier pets and pet owners.”
Some of the tactics developed:
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